The conversions section have a containing table with all the leads that has been sent for the brand.
with the button you can filter the leads by existing field names.
the button update the conversions and their status in a click.
at the top right side of the conversions section, you have a drop-down menu that contain options for updating status for couple of conversions at the same time.
the button on the right will download an excel file by the grid setup of the table you set,
and with the at the right of every record, you can edit the primary and secondary status for the record.